The events of Avengers: Infinity War has caused some problems for future instalments in the Marvel Cinematic Universe. Following the multitude of character deaths notably members of the Guardians of the Galaxy and the beloved Spider-Man. The latter came as a shock especially since the success of Spider-Man: Homecoming last year would have no doubt prompted a character return. Well, it did since both Guardians of the Galaxy and Homecoming would be getting future instalments. However, this may seem a little troublesome for the marketing team since the characters (or most of them) are presumed dead.
Writers of Infinity War Christopher Markus and Stephen McFeely spoke to Collider on the dilemma Marvel Studios find themselves in regards to Homecoming’s promotion in the future. McFeely stated:
“It’s a good question and it’s certainly’s the bigger question about audience expectation and you know too much about how Hollywood works or release schedules things like that, does it hurt your enjoyment of the movie?”
Markus and McFeely didn’t really offer much on how Kevin Feige and team would be going to pull this off and its pretty obvious they’re pretty clueless too. They brought into question the press’ role in the dissemination of much of the information surrounding the MCU. Markus said:
“Clearly, if there are people crying and there are articles about how to console your children at the end of it, it doesn’t matter what you know”
This was bound to happen eventually. For a studio that has been known for keeping things hush when it comes to their films, they certainly can’t do so for too long. Fans have already accepted the death of some of these characters and dropping a trailer for their sequel would puzzle some audiences. Then again, Marvel has a habit of resurrecting their heroes and even villains, so maybe audiences wouldn’t really be that surprised.
Maybe this marketing dilemma would cause Marvel to stick to their guns and keep their characters dead when they are eventually killed off. This habit of killing off a character to elicit an emotion for a brief moment is getting pretty old. Even resurrecting them in the next film or announcing a sequel can still impact how a franchise is perceived and take away some emotional heft felt by some audiences.
Doesn’t matter, gotta get those sequels out.